About Pental

Recently acquired by the Dulux Group, Pental has proudly supported Aussie homes for over 100 years. Our iconic brand portfolio is founder upon honest products that promote health and hygiene

White King, Janola, Sunlight, Softly, Country Life, Velvet, Martha’s, Huggie, Natural Selections, LUX, Little Lucifer and Jiffy set the benchmark for quality in supermarkets, and are also proudly Australian made and owned.

Our products are simple, but most importantly – they work.

Pental – Trusted by families for generations.

Who We Are

Pental is a tried and trusted Australian provider of household chemical and cleaning products. With an iconic portfolio of brands, Pental has been servicing Australians for generations with honest products that really work.

Pental brands have a rich history; From White King, Australia’s iconic household cleaning brand since 1950, to Lux, whose soap flakes have been cleaning and freshening Australian and New Zealand clothes since 1903.

The quality of Pental products is a testament to our ongoing commitment to our values, founded upon innovation, performance and a united team that propels our brand forward together.

What We Do


As a manufacturer and powerhouse of Australia’s favourite brands, Pental also has a Contract Manufacturing division, which manufactures to company specifications for private label or store brands. Contact us to find out more about how we can manufacture your product, to your unique specifications.

Our extensive experience at all phases of the process, from entry-level product development, technical assistance, packaging, quality control to distribution, enables us to offer total solutions to our clients.

Our manufacturing facility is located in Shepparton, north of Victoria’s capital city of Melbourne, Australia. To ensure we meet our customers’ needs, our facilities can operate continuously – 24 hours a day, 7 days a week.


Pental has been supplying the hotel industry for more than 20 years with both a Guest Amenities Range and a Washroom/Laundry Range of products. We understand how crucial it is to make a good, lasting impression on guests. Our amenities range is a collection that guests have come to recognise and trust. We offer a complete range that captures the beauty of nature and the countryside, and delivers on quality every time.

News & Media

Proud to be Pental

Meet our team and hear why they are proud to be part of the Pental family.