Lasts up to 100% longer*

Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables.

Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.

* Duracell Ultra AA/AAA vs. ordinary carbon zinc AA/AAA batteries in 2015 IEC tests. Results may vary by device and usage pattern (www.iec.ch)

Our Brands